Preschool triumphs in China

COPENHAGEN, 15 April, 2013 – We have knocked out the dominating Chinese panda education series app in the iPad App Store in China with our latest Preschool English app.

Starring baby Flamingo, Andrea, the animated and interactive Preschool English by Mingoville app was pre-launched 10 days ago just for the iPad. The versions for the iPhone and Android mobile devices will be available upon its full launch.

The app was quickly picked up by Apple, and awarded a new product feature spot in the China App Store in less than a week. It then gradually overtook the commanding presence of the panda in the education category and finished in pole last Sunday.

“Our developers have worked extremely hard to develop a quality, savvy and fun educational app for preschool kids, we are only pleased it has been so well received in a foreign market as massive as China”, said Mingoville CEO Stephan Stephensen.

Stephan added: “We knew from our success with our flagship product, Mingoville English virtual world, we have the right innovative formula and pedagogical approach to develop a winning digital educational product, and we will keep on creating.”

About Preschool English by Mingoville

Using native real voice actors and animation, kids will be on a mission to grow their vocabulary tree as they enhance their word recognition skills while playing the app.

For their tree to grow, kids will have to complete several “missions”, each comprising of 12-15 interactive games and over 500 words to give them a sturdy foundation to learn English especially as a Second Language.

Preschool English by Mingoville is at present free for download on iPad with in-app purchases but with the first mission made free-for-all to play.
Copy - No 1 in China